Part 1: Airbnb Niche research
In the first part we discussed the SEO factors which affect your Airbnb listing views a little. Now I’m sharing some free tools together with you to assist evaluate which your Airbnb keyword method is destined to be.
Precisely what is an Airbnb Keyword?
Airbnb keywords are the first step toward your Airbnb SEO strategy for your listing. Unlike the name suggests, keywords could be multiple word. As an example “Airbnb Vancouver Yaletown” would all be looked at only one keyword. Keywords are separated by way of a comma. Airbnb keywords are crucial information that can help the Airbnb algorithm prioritize listings, using a searcher’s enquiry.
Where to find Your ideal Airbnb Keywords
We should build a search engine optimization strategy around the highest volume and quite a few relevant search phrases people use that are looking for listings like yours. There’s several methods to do this.
Recall what are the intent behind previous guest visits are. That is gold. I live all-around a healthcare facility and guests have decided my listing particularly for this reason. So I’ll be sure to include the hospital name within my listing SEO. Similarly, I live close to a desirable neighbourhood and could include that keyword during my Airbnb SEO strategy. If you find you obtain much traffic because you’re near to opertation center, sports area or any other high traffic special event venue, those are fantastic choices to construct your keyword strategy around too.
2. Consider important sites and sightseeing attractions you reside all-around. Are you living near special places of interest, famous parks, buildings of great interest your city’s tourism board promotes? Then include those keywords for an additional part!
Now we’re going to apply free research tools to identify your very best Airbnb SEO strategy.
Keyword Ideas for Your Airbnb SEO Strategy
Visit https://smallseotools.com/keywords-suggestions-tool/ and sort from the following but grow it with your listing’s information:
Airbnb [your city] [your state/province]
Now you’ll visit a listing of suggested keywords which are generated. They’re other sorts of specific keyword combinations that men and women keying in the phrase above are using. Choose as much as 5 of the most relevant keywords because we’re then planning to see their monthly search volumes. We’re trying to find the best search volumes which can be best for your listing.
Part 2: Airbnb Keyword Volume
Together with your 5 keywords, now look at the monthly amount of searches on the link below:
Don’t forget to include any special locations or tourist sites if they’re near to your listing.
Airbnb [your city][your state/province] [tourist site/hospital/university/etc]
This gives you an concept of the standard monthly search volumes by individuals specifically seeking short-term rentals near your listing, utilizing your location’s advantage.
Part 3: Choosing Your Airbnb Keywords
The “airbnb [your city] [your state]” keyword ought to be the highest volume and can likely be the key keyword you’ll build something around. You’ll have some useful listing variations that will be useful later. Make sure you write them down, together with monthly search volume.
You should are in possession of the following keywords:
Primary keyword which is very general.
ex: airbnb victoria bc canada
2. Secondary keywords more specific for your location. Don’t make them too long. The gap inside the examples below are very effective.
ex: airbnb victoria oak bay, airbnb royal jubilee hospital, airbnb university of victoria,
Congratulations! You have Airbnb keywords that could be put on make an Airbnb SEO strategy.
Part 4: The way to Apply Keywords To Your Airbnb SEO Strategy
The Airbnb keywords you researched in the earlier section can finally get put on your listing. When placed correctly as instructed below, your new Airbnb keywords will direct the Airbnb algorithm to start out favouring your listing when potential guests search.
We’ll use the previous keyword “airbnb victoria oak bay” for example.
Airbnb Title. Ex: OAK BAY! Bright, Spacious & Stylish Two bedroom
Airbnb Description. Ex: Just outside of Oak Bay at the bottom of an quaint Victorian street….
Airbnb Image SEO. You may need to re-upload exactly the same images again however, this is vital. Once you save the image on your pc this time, do the following. No capital letters, no spaces (use hyphens), no special characters. All your image file names need to look similar to this before you re-upload for the listing. ex: oak-bay-2-bedroom-victoria-bc.png You don’t must include airbnb from the file names. Use the other keywords with your image SEO naming to enhance the chances of appearing for those more specific searches too! If you’d like to find out more on SEO file naming for image and video, you are able to go here.
Airbnb Custom URL SEO. This can be still somewhat new from Airbnb so very few folks have performed this yet. From the manage your listing page, you’ll discover the option beneath the title and outline edit section. Here’s an examples I oftentimes tried with my keywords “oak-bay-victoria”. Discover more about Airbnb custom URLs here.
Duplicate your listing and apply your secondary keywords. Since trying this nearly A few months ago, I could confirm it’s got doubled frequent my listing may be seen. As said before, I realize lots of my guests are seeking accommodations close to the hospital, and so i designed a listing aimed toward that traveller group and always show up at the superior. I kept much of the descriptions precisely the same given that they included the main and secondary seo keywords. It can help me to position my listings several times. Make sure you customize the image file names, titles and descriptions, and ensure the calendars are typical synched. Do that, go to the hosting dashboard, manage-your-space/availability after which go to synch calendars.
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Seeing that you’ve applied your Airbnb SEO terms for your listings, we’re ready to enter into growth hacking tricks for Airbnb hosts that can make your short-term rental more profitable, get more positive reviews and reduce the risk of problem guests.
To learn more about airbnb host tips for seo resource: check it out.